As many of you are aware, the discussion around the RDAP logo has been ongoing for a number of years. A logo is important for a professional organization for a number of reasons:
to provide a visual identity for the RDAP community across platforms and communication methods,
to solidify the RDAP Association brand and leverage that brand to demonstrate investment and sustainability to potential partners
to maintain rights to our brand over time via trademark, and more.
With this in mind, RDAP Leadership prioritized the logo redesign for the 2019-2020 fiscal year as a strategic goal for the sustainability of the organization.
RDAP Leadership worked with Project7 Design to complete the redesign of the logo. With their help, Leadership conveyed RDAP Association’s values, mission, and community to P7, who provided options that showcased different aspects of the RDAP Association. Ultimately, RDAP Leadership selected a logo that reflects that many pieces necessary to make up the whole of our incredible community. This logo provides a timeless and inclusive brand for the RDAP Association community.
Without further introduction, here’s our new logo!
Our website and social media will begin to reflect our new logo and we’ll hope you’ll join us in celebrating this exciting new chapter for RDAP! Be sure to share your excitement using the #RDAP20 hashtag or mention us and we’ll be sure to retweet you!